Sunday, July 19, 2009




A colleague shared some information with me about a new project.
It's called the 3/50 Project, and it is a grassroots campaign designed to "save" independent businesses.

Participation is really simple. Choose your three favorite locally owned businesses, and at those three shops combined, commit to spending $50 a month.

If half of the U.S. population did this, we would generate more than $42 trillion in revenue. For every $100 spent in locally owned independent stores, $68 returns to the community through taxes, payroll and other expenditures. If you spend that in a national chain, only $43 stays local.

So get out there and support your local independent stores!

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